5 Gum

This project for 5 Gum, we were tasked to activate convenience stores across the nation and engage buyers to grab a pack in an incentivized way. Our launch of this campaign just so happened to synchronize with the debut of the new Gears of War 5 game to hit shelves at the same time. A perfect timing and messaging match to have 5 gum and Gears of War 5 pair up and deliver in-game perks to those who grab a pack.